AAA

Agenda. Every morning in those days, I woke up and asked myself a question: What should I write a book about?

Assets. I had all the tools I needed to write and sell books. I had a great team, access to the publishing community, a brand... I figured my job was to leverage those assets.

Assumptions. I assumed that the world would stay pretty much the same while I leveraged my assets and completed my agenda.

Markets move. If you don't figure out how to set aside or forecast your A, A & A, you can't possibly grow. You can't take advantage of changes and opportunities. You snooze, you lose.